Samsung's New Feature Lets Users Watch Live TV Without Set-Top Box: Here's How

Samsung has introduced its new technology that allows users to watch live TV channels on a television without the need for a set-top box. The brand calls it TVKey Cloud, which has been developed in collaboration with NAGRAVISION to provide a clutter-free, seamless, and modern TV experience on existing smart televisions. The feature will only work with select Samsung smart TV models that have launched in the past few years.

Live TV Without Set-Top-Box: But How?

The TVKey Cloud technology is an industry-first solution that eliminates the need for set-top boxes and simplifies live TV viewing. Using the TVKey Cloud feature, users can access live TV channels and on-demand content on their Samsung TVs with just a single Samsung Smart TV remote. In addition to this, the new feature lets users access over-the-air channels, OTT-only services, and hybrid broadcast OTT. The company is using unique on-chip security to make sure of a high level of content protection.

This technology is currently compatible with two TV service providers in India: Dish TV and GTPL. But your television needs internet connectivity to authenticate signals received by a DTH antenna or cable. It is available on Samsung TV series like the Ultra HD, QLED, Neo QLED, and OLED TVs that have launched in the country between 2023 and 2024.

The existing users of Dish TV can activate TVKey Cloud on their Samsung TV and get one month of DTH subscription. They will also get one month of Watcho subscription, which includes access to 16 OTT apps at no extra cost. With this, users get the benefit of potential savings of up to Rs 2,800.

GTPL, on the other hand, is offering one month of TV access for free upon activating the TV service and paying for a month. The tech giant is also providing access to cloud game streaming provider BlackNut for 15 days and the live TV app (GTPL Buzz app) until the subscription is active. This results in savings of up to Rs 2,750. Users also get a free Wi-Fi router and broadband installation. Moreover, when a user pays for six or twelve months, they get 1-2 months of free access to the broadband service.